The City of Kennesaw will usher in the holiday season on Saturday, December 4, from 2:00 to 7:00 PM with a parade, snow slide, stage performances, vendor market, the lighting of the Christmas tree and photos with Santa.

See you there!


entry information

  • The parade will begin at 2:00 PM on Saturday, December 4, 2021.
  • Parade participation is free.
  • Entry forms can only be submitted online (below).
  • Entry forms will be evaluated and accepted on a first-come, first-serve basis until the maximum number of participants is reached; or until midnight on Monday, November 22, 2021.
  • Submission of entry form does not guarantee acceptance in the parade.
  • The City of Kennesaw reserves the right to accept or decline any entry for any reason.
  • Applicants will receive official notification of acceptance in the parade via e-mail on or before Tuesday, November 23.

Register Today!

Location & Parking

The City of Kennesaw’s A Day with Santa event will take place in Historic Downtown Kennesaw.


FREE public parking will be available at the following locations:
  • Adams Park & the Ben Robertson Community Center, 2753 Watts Drive
  • Along Lewis Street, between North Main Street & Dallas Street
  • Surface Parking behind Revival on Main (access entrance from Watts Drive)
  • First floor of the parking deck at Revival on Main (access entrance from Watts Drive)
Handicap ONLY parking is available in the lot at the intersection of North Main Street & Moon Station Road.
The City of Kennesaw mobile app features a parking map for the downtown area. Using the map, app users can see what specific parking lots are open and follow directions to all downtown public parking lots using the phones’ map system. The City of Kennesaw mobile app is available on both the Apple App Store & Google Play!

Directions from
Cartersville, Ga


  • On I-75 South, take Exit 273, turn right off ramp onto Wade Green Road
  • Drive South on Wade Green Road, which becomes Cherokee Street
  • Continue on Cherokee Street for 2.5 miles towards Historic Downtown Kennesaw


directions from
Atlanta, GA


  • On I-75 North, take Exit 271, turn left off ramp onto Chastain Road
  • Drive 1 mile on Chastain Road, which becomes McCollum Parkway
  • Continue on McCollum Parkway for 1.5 miles
  • Turn right onto US-41/Cobb Parkway
  • Drive 0.5 mile on US-41/Cobb Parkway
  • Turn right on Watts Drive (after BB&T Bank)
  • Continue on Watts Drive, towards Historic Downtown Kennesaw



In addition to providing activities for event-goers, our goal is to offer a variety of food items, unique merchandise and unusual gifts for sale - everything needed for the perfect holiday celebration. Vendor options are outlined below.

General Merchandise Vendors: One 10' x 10' booth space for the sale of general merchandise can be reserved for $50. Examples include candles, t-shirts, cookware and antiques.

Non-Profit Vendors:One 10' x 10' booth space can be reserved by non-profit organizations for $50. Examples include the sale of raffle tickets or other fundraising activities.

Food/Beverage Vendors: One 10' x 10' booth space for the sale of food and beverage items can be reserved for $75 for a single item or $100 for multiple items.

On the day of the event, vendors are required to be set up by 2:00 PM (one hour prior to the event start time). Vendors are also encouraged to provide booth/table decorations. Festivities will conclude at 7:00 PM. Vendors will be required to remain open for the duration of the event.

More than one booth space can be reserved for vendors requiring additional space. Vendors will be selected on the basis of type of food. Event staff will make final decisions on vendors. Booth locations will be allocated at the discretion of event staff.


The City of Kennesaw’s 2021 A Day with Santa would not be possible without the support of local businesses and organizations.

For more information on Sponsorship, please contact Bill Watson with JRM Management Services, Inc. | 770-423-1330



Kennesaw Parks & Recreation seeks willing hearts and helping hands to assist with the set-up, execution and breakdown of event activities.
We invite you to explore our list of volunteer opportunities and sign-up for a volunteer shift on our registration website, CivicRec. Please select “Special Events,” and then “Volunteer Opportunities” to see a full list of volunteer opportunities for Salute to America.
For questions, please email our Partnership & Events Specialist.

Visit CivicRec

Contact us

Questions about volunteers:
Megan Ritenour
(770) 422-9714 x3212

Questions about sponsors:
Bill Watson
Questions about parade, vendors, entertainment and general event information:
Brittani Farmer
(770) 422-9714 x3028

Mailing/Street Address
City of Kennesaw
Parks & Recreation Department
2753 Watts Drive
Kennesaw, Georgia 30144
Tel: (770) 422-9714
Fax: (678) 460-3373