Kennesaw Parks & Recreation's second annual Kennesaw’s Back 2 School Jam, will be held at the Kennesaw Recreation Center on Saturday, July 13, 2024, from 11:00 AM – 1:00 PM. Admission is free and kids will receive school supplies and book bags on a first come first serve basis. Vendors will be on-site providing giveaways and helpful information for families and children. In concurrence with the event, Kennesaw Hoops Youth Basketball League is hosting a Free Throw and 3-Point Contest for a $2 entry fee per person to participate. Participants can register on-site for the contests, before 11:00 AM for the Free Throw contest and before 12:00 PM for the 3-Point contest. Registration for the Kennesaw Hoops Youth Basketball League will be available on-site and registrants will receive a 10% discount on their purchase.


The Department of Parks & Recreation is having a 3-Point and Free Throw Contest for a $2 entry fee, a bounce house and Kona Ice! Those interested in participating in the contests, please arrive at the Kennesaw Recreation Center 30 minutes prior to the start time to register. If you have any questions please email our Recreation Specialist, Reagan Black.

Location & Parking

The City of Kennesaw's Back to School Jam event will take place in the Kennesaw Recreation Center, located at 2737 Watts Drive, Kennesaw, GA 30144.


Free public parking will be available at the following locations:

  • Recreation Center at Adams Park, 2737 Watts Dr.
  • Ben Robertson Community Center, 2753 Watts Dr.
  • Along Lewis St., between N. Main St. and Dallas St.
  • Surface parking behind Revival on Main (access entrance from Watts Dr.)
  • First floor of the parking deck at Revival on Main (access entrance from Watts Dr.)

Handicap Only Parking
There is handicap parking within Adams Park at the Recreation Center and the Ben Robertson Community Center. Additional temporary handicap parking will be available at the Recreation Center

The City of Kennesaw mobile app features a parking map for the downtown area. Using the map, app users can see what specific parking lots are open and follow directions to all downtown public parking lots using the phones’ map system. The City of Kennesaw mobile app is available on both the Apple App Store & Google Play!

Directions from
Cartersville, Ga

  • On I-75 South, take Exit 273, turn right off ramp onto Wade Green Road
  • Drive South on Wade Green Road, which becomes Cherokee Street
  • Continue on Cherokee Street for 2.5 miles towards Historic Downtown Kennesaw
  • Turn left onto Main St
  • Turn right onto Watts Dr
  • Continue onto Watts Dr through the roundabout taking the second exit
  • The Kennesaw Recreation Center will be on your right
  • directions from
    Atlanta, GA

  • On I-75 North, take Exit 271, turn left off ramp onto Chastain Road
  • Drive 1 mile on Chastain Road, which becomes McCollum Parkway
  • Continue on McCollum Parkway for 1.5 miles
  • Turn right onto US-41/Cobb Parkway
  • Drive 0.5 mile on US-41/Cobb Parkway
  • Turn right on Watts Drive
  • The Kennesaw Recreation Center will be on your left
  • vendors

    In addition to providing activities for event goers, our goal is to offer a variety of important and helpful information to families from our vendors. Vendor information is outlined below. For questions about vending please email our Recreation Specialist, Reagan Black.

    NON-PROFIT VENDORS - On the day of the event, vendors are required to be set up by 10:00 AM (one hour prior to the event start time). Activities will conclude at 1:00 PM. Vendors will be required to remain open for the duration of the event.

    Event staff will make final decisions on vendors. Booth locations will be allocated at the discretion of event staff.



    Kennesaw Parks & Recreation seeks willing hearts and helping hands to assist with the set-up, execution, and breakdown of event activities.

    We invite you to explore our list of volunteer opportunities and sign-up for a volunteer shift on our registration website, CivicRec. Please select “Volunteer Opportunities” to see a full list of volunteer opportunities for Kennesaw’s Back to School Jam.

    For questions, please email our Recreation Specialist, Reagan Black.

    Visit CivicRec

    Contact us

    Mailing/Street Address

    City of Kennesaw
    Parks & Recreation Department
    2737 Watts Drive
    Kennesaw, Georgia 30144
    Tel: (678) 385-0165
    Fax: (678) 460-3373

    Questions about event:

    Reagan Black
    Recreation Specialist
    (678) 385-0165 x3252

    Questions about free throw & 3-point contest:

    Mychal Lewis
    Athletics & Recreation Program Coordinator
    (678) 385-0165